2.1 Introduction

HONG KONG AIKESEN LIMITED, trading as Seallora, respects your privacy and is committed to handling personal data responsibly.

This Privacy Policy explains how we collect, use, retain, disclose, and protect personal data when you:

  • Visit https://seallora.com;
  • Create an account;
  • Place an order;
  • Contact customer service;
  • Subscribe to marketing;
  • Participate in promotions; or
  • Otherwise interact with Seallora.

2.2 Data Controller

The organization responsible for the personal data described in this Privacy Policy is:

HONG KONG AIKESEN LIMITED
RM03, 24/F, HO KING COMM CTR
2-16 FAYUEN ST
MONG KOK, HONG KONG

Email: support@seallora.com

2.3 Personal Data We Collect

Depending on your interaction with us, we may collect:

Identity and Contact Information

  • Name;
  • Email address;
  • Telephone number;
  • Billing address;
  • Delivery address;
  • Country or region; and
  • Account username or identifier.

Order Information

  • Products purchased;
  • Size and color selections;
  • Customization instructions;
  • Body measurements voluntarily provided for custom garments;
  • Order value;
  • Order history;
  • Delivery information;
  • Return and refund records; and
  • Customer service communications.

Payment and Transaction Information

  • Payment method;
  • Payment status;
  • Billing details;
  • Transaction reference;
  • Currency;
  • Fraud-screening results; and
  • Limited payment information supplied by the payment provider.

Full payment card information is generally processed by authorized payment service providers rather than directly stored by Seallora.

Technical and Usage Information

  • IP address;
  • Browser type;
  • Device type;
  • Operating system;
  • Language;
  • Time zone;
  • Pages viewed;
  • Referring website;
  • Session activity;
  • Cookie identifiers; and
  • Website interaction information.

Marketing Information

  • Newsletter subscription status;
  • Marketing preferences;
  • Promotion participation;
  • Email engagement;
  • Advertising interaction; and
  • Product interests.

Communications

We may retain messages, emails, reviews, photographs, complaint details, and other information you provide when contacting us.

2.4 How We Collect Personal Data

We collect personal data:

  • Directly from you;
  • Through website forms and checkout;
  • Through cookies and similar technologies;
  • From payment processors;
  • From delivery and logistics providers;
  • From fraud-prevention providers;
  • From marketing and analytics providers;
  • Through social media interactions; and
  • From other parties where permitted by law.

2.5 How We Use Personal Data

We may use personal data to:

  • Process and fulfill orders;
  • Confirm payments;
  • Arrange delivery;
  • Produce customized products;
  • Communicate about order status;
  • Provide customer support;
  • Process cancellations, returns, exchanges, and refunds;
  • Prevent fraud, abuse, and unauthorized transactions;
  • Maintain customer accounts;
  • Improve products and website performance;
  • Analyze website traffic and customer behavior;
  • Personalize website content;
  • Send marketing communications where permitted;
  • Administer promotions;
  • Enforce our terms and policies;
  • Establish, exercise, or defend legal claims;
  • Maintain business and tax records; and
  • Comply with legal, regulatory, accounting, and security obligations.

Where applicable law requires a legal basis, we process information based on one or more of the following:

  • Performance of a contract;
  • Your consent;
  • Compliance with a legal obligation;
  • Our legitimate business interests; or
  • Protection of legal rights and safety.

2.6 Custom Measurement Information

When you order a custom-size product, you may provide body measurements.

We use this information only for purposes reasonably connected with:

  • Producing the requested garment;
  • Confirming measurements;
  • Resolving fit or production questions;
  • Processing complaints; and
  • Maintaining necessary transaction records.

Please do not provide photographs or sensitive personal information unless we specifically request them and they are necessary for the service.

2.7 Marketing Communications

We may send promotional emails where:

  • You have subscribed;
  • You have provided any consent required by applicable law; or
  • Marketing is otherwise legally permitted.

You may unsubscribe at any time by:

Unsubscribing from marketing will not prevent transactional messages relating to orders, payments, returns, security, or customer service.

We will not provide your personal data to another party for its independent direct marketing without any notice and consent required by applicable law.

2.8 Disclosure of Personal Data

We may share necessary personal data with:

  • Payment processors;
  • Banks and payment networks;
  • E-commerce and website hosting providers;
  • Warehouses, manufacturers, and fulfillment partners;
  • Delivery and logistics providers;
  • Customer support platforms;
  • Email and communication providers;
  • Analytics and advertising providers;
  • Fraud-prevention and cybersecurity providers;
  • Professional advisers;
  • Insurers;
  • Government authorities;
  • Regulators;
  • Courts; and
  • Law enforcement agencies.

Service providers are permitted to access information only as reasonably necessary to perform their services, subject to appropriate contractual or legal obligations.

We may also disclose information in connection with a merger, acquisition, financing, reorganization, sale of assets, or transfer of business, subject to applicable law.

2.9 International Data Transfers

Seallora operates a cross-border business. Personal data may be processed in Hong Kong or in other countries where our service providers, logistics partners, manufacturers, technology providers, or customers are located.

Data protection laws in another jurisdiction may differ from those in your country.

Where required, we use contractual, organizational, or other safeguards intended to protect personal data transferred internationally.

2.10 Data Retention

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

  • The duration of the customer relationship;
  • Order fulfillment;
  • Return and chargeback periods;
  • Tax, accounting, and legal obligations;
  • Fraud prevention;
  • Complaint handling;
  • Contract enforcement; and
  • Establishment or defense of legal claims.

Information that is no longer required will be deleted, anonymized, or securely isolated, subject to applicable law and technical limitations.

2.11 Data Security

We use reasonable administrative, organizational, and technical measures designed to protect personal data from:

  • Unauthorized access;
  • Accidental loss;
  • Misuse;
  • Alteration;
  • Unauthorized disclosure; and
  • Destruction.

No internet transmission or electronic storage method is completely secure. We therefore cannot guarantee absolute security.

Customers are responsible for protecting account passwords and notifying us promptly of suspected unauthorized access.

2.12 Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to personal data;
  • Request correction of inaccurate data;
  • Request deletion of certain data;
  • Object to or restrict certain processing;
  • Withdraw consent;
  • Opt out of direct marketing;
  • Request a portable copy of certain information; and
  • Lodge a complaint with a relevant privacy authority.

Some rights may be restricted where we must retain information for legal, security, fraud-prevention, transaction, or contractual purposes.

To submit a request, contact support@seallora.com. We may need to verify your identity before responding.

2.13 Cookies

We use cookies and similar technologies for website functionality, security, analytics, preferences, and advertising.

Additional information is provided in our Cookie Policy.

2.14 Children’s Privacy

The website is not directed at children.

We do not knowingly collect personal data directly from children below the age at which they can legally provide consent in their jurisdiction.

If you believe a child has provided personal data without appropriate authorization, contact us so that we can review and delete it where required.

2.15 Third-Party Websites

The website may link to third-party websites.

This Privacy Policy does not govern independent third parties. You should review their privacy policies before providing information.

2.16 Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in legal requirements, technology, business practices, or services.

The revised version will be posted with an updated effective date.

2.17 Privacy Contact

Privacy questions and requests may be sent to:

HONG KONG AIKESEN LIMITED
Trading as Seallora
RM03, 24/F, HO KING COMM CTR
2-16 FAYUEN ST
MONG KOK, HONG KONG

Email: support@seallora.com